But Will They Come?

In an thoughtful post this week, Phoneboy Dameon Welch-Abernathy poses the question: Is there Money in Voice APIs? In his exploration of this question, Welch-Abernathy looks at Jaduka, IfByPhone, and Ribbit.

He writes: "But is simply providing an API to your telephony infrastructure enough to prompt the world to beat a path to your door? Don’t count on it." The bottom line is that those mashups have to be useful answers to real business problems.